Mukbang was once a global sensation on the internet, where people would eat large amounts of food while chatting with their viewers. It was one of the most fun content to watch and made many online streamers famous.
But in recent years, fewer people are watching mukbang videos. Why is this the case? This article will explore why it isn't as popular as before.
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What is Mukbang and When It Started?
The term ‘mukbang (먹방)’ is a combination of the Korean words ‘mukja (먹자)’ meaning ‘let’s eat’ and ‘bangsong (방송)’ meaning ‘broadcast.’ It is an online video genre where hosts eat large amounts of food while having a chat with viewers. Originating in South Korea, mukbang first drew attention in the early 2010s. The earliest streamers used the live-streaming platform AfreecaTV instead of YouTube or Facebook.
One of the first mukbang creators is BJ Patoo, who began broadcasting eating shows around 2009. However, the trend only took off in the early 2010s, with streamers like BJ Diva, BJ Benzz, and BJ Shoogi rising to fame for their impressive eating abilities and fun personalities.
By the mid-2010s, the video genre became a widespread video genre in South Korea. Famous hosts started making it their full-time job. The trend soon crossed Korea’s borders, spreading worldwide through YouTube. International content creators adopted the format and tailored it to suit their audiences.
Mukbang’s global fame occurred in the late 2010s and early 2020
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