Cosmopolitan / GQ China / WOODZ's Instagram
As unsavory as the name sounds, the "Heat Stroke" trend is derived from a "GQ China" editorial photoshoot of the same name from June that has gone absolutely viral on a global scale. In charge of this editorial was Shawngao and he aimed to highlight the theme of extreme heat in light of a red heat alert issued by Beijing. " Boys, all have heat stroke!!!" says the caption for the photographs as the models, Kim, Ye Hao, Yu Hang, and Ho Jun, photographed by Wintam, show off a sweaty, sunburnt look evoking the sweltering heat of summer, juxtaposed with summery elements like soap suds, swim rings, exploding fruits and melting ice cream making a hot mess, literally.
Ye Hao, in particular, who is a rookie model, has come out of this photoshoot as a rising star and has already accumulated 51.3K followers on Instagram. If you were wondering, his IG handle is @yehao___, for research purposes, of course. Searches for "Ye Hao model" have seen a sharp rise worldwide, according to Google Trends, and so have terms like "GQ China" and "Heat Stroke".
Creators across platforms like Instagram, TikTok, YouTube, and more have been recreating Ye Hao's look, giving rise to an emerging makeup trend chara
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