© 2025. All Rights Reserved.
K-Pop boy groups have demonstrated outstanding promotional ability for both luxury and mass brands globally. They serve as endorsers for both mass brands in food and upscale brands in the finance and fashion industries. The K-Pop boy groups also have a global following that crosses borders, which makes them a target for those companies seeking increased visibility as well as diversified consumer bases.
What Steps Are Companies Taking To Make Eco-Friendly K-Pop Albums And Merchandise?K-Pop StoriesSep 30, 2024
In order to assist foreign companies in determining which K-Pop boy groups are appropriate for success in terms of branding, this article draws data from the recent K-Pop Radar's 2024 K-Pop Global Map—Entertainment Agency Boy Group Data. Analyzing regional market strengths in addition to growth trends, this article gives data-based recommendations appropriate for varying aims in terms of branding.
K-Pop Radar's 2024 K-Pop Global Map—Entertainment Agency Boy Group Data
kpop radar
The analysis focuses on the YouTube number of views of K-Pop boy groups from each of the three big entertainment companies: HYBE, SM Entertainment, and JYP Entertainment.
According to the report, HYBE has made itself a power player globally as its current leading group, SEVENTEEN, gained over 100 million more views, with balanced consumption in both Japan and Korea. TXT is holding its position in both America and Japan, while ENHYPEN gained over 200 million more views, with a majority in North America.
kpop radar
SM Entertainment leads the domestic market with its core K-Pop boy groups EXO, NC
Enjoy full access for just $1
Join over 10,000 active members!
🌟 Special Contents for Subscribers
