Walkerhill Hotels and Resorts / Lotte Hotels and Resorts
In recent years, the kimchi business in South Korea has expanded to luxury hotels, and in 2024, the country has seen significant growth. Localsโ increasing demand for packaged kimchi has driven this surge, as more people choose to purchase it rather than make their own at home.
Koreansโ consumption of hotel-made kimchi has been on the rise every year. In 2024, hotels recorded a major jump in sales, reflecting a shift in consumer behavior. Needless to say, such productsโwhich renowned chefs prepareโare available at high-end rates, and yet Koreans are willing to pay the price.
But what makes hotel-made kimchi so appealing that people are willing to pay a premium? Is it the quality or convenience, or is there a serious reason behind this ongoing trend?
This article explores the growing trend of Koreans preferring hotel-made kimchi, delving into why it has captured consumers' attention and what this shift means for the future of this traditional dish.
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What Is Kimchi, and How Do People in South Korea Make It?
Kimchi is a traditional Korean dish made from fermented and seasoned vegetables. It is a staple in Korean cuisine, known for its spicy, tangy flavor and probiotic benefits. Kimchi is typically made with napa cabbage and Korean radish, though there are countless regional and seasonal variations.
Lotte Hotels and Resorts
Making kimchi is an integral part of Korean heritage. In fact, UNESCO recognized
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