The 2023 Daegu Tourism Survey offers an in-depth look into the patterns, preferences, and satisfaction levels of domestic tourists visiting Daegu. Excluding Daegu residents, this study surveyed 2,000 visitors aged 15 and older across various tourist sites, employing a structured questionnaire and face-to-face interviews. The findings are pivotal for shaping tourism policies, supporting academic research, and providing actionable insights for local businesses.
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1. ๐ Visitor Demographics
The demographic analysis reveals a diverse visitor base with a balance between genders (46.9% male and 53.1% female). Age distribution spans across all groups, with notable representation from the 30s (21.1%), 20s (19.2%), and seniors aged 60 and above (19.6%), highlighting Daegu's appeal across generations.
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๐ง Repeat Visits and Frequency
Korea Tourism Organization
Daegu attracts a significant proportion of loyal visitors, with 65.7% being repeat tourists. Interestingly, this marks a positive trend compared to previous years, where the percentage of first-time visitors increased from 12.9% in 2021 to 34.3% in 2023. Among repeat visitors, the average number of visits was 4.8 in the last three years, with 18.5% having visited more than ten times.
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๐ Travel Duration and Patterns
Korea Tourism Organization
The survey found that 80.1% of tourists were day-trippers, with only 19.9% opting for overnight stays. The average travel duration was 1.2 days, consistent with previous years, suggesting that Daegu is primarily a destination for short, focused trips. Additionally, 97.5% of visit
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