What's With All These Villainess Manhwa (Webtoons) & Why Are They So Popular Anyway?

"Your Throne" by SAM on Naver Webtoon / "The Crimson Lady" by CHA SEOJIN, TAEGONG, WHITE RAIN on Tapas

Villainess webtoons are one of the most popular sub-genres of manhwa in recent years. If you're a fan of manhwa, you must have noticed the abundance of new webtoons with "villainess" in the title. While they have been popular for a long time now, they are popping up more and more these days as the trend continues. So, what exactly are villainess manhwa, and why are they so popular? Let's find out!

ย 

What Are Villainess Webtoons About?

Just as the name suggests, these webtoons revolve primarily around a female antagonist or "villainess" who is given a second shot at her life, either through reincarnation, transmigration, or regression. As such, these villainess manhwa fall predominantly in the fantasy, or more specifically, the isegye (also know as, isekai) genre.

Isegye, for those who might not be familiar, is a category of manhwa that translates to "another world" or "different world". It is a sub-genre of fantasy and involves our characters being transported from their own world to a different one or to a different (in turn, unfamiliar) timeline in the same world. K-Dramas in the isegye genre famously include "Moon Lovers: Scarlet Heart Ryeo", "Mr. Queen", "W: Two Worlds Apart", "Go Back Couple", and "The King: Eternal Monarch", among others.

ย 

Common Themes

What's With All These Villainess Manhwa (Webtoons) & Why Are They So Popular Anyway?

"Father, I don't Want this Marriage" by Hong Heesu, Roal, Yuri on Tappytoon / "The Perks of Being a Villainess" by Yoteh, Mindo, Mango Kim & "Beware the Villainess!" by Berry, Blue Canna, Soda Ice on Tapas

The aforementioned themes of reincarnation, transmigration, and regression are central to isegye and hence, are