K-Pop is a global phenomenon, but what’s trending in Korea doesn’t always match what dominates international charts. According to KPOP RADAR, New Jeans, DAY6, and aespa are the popular artists in Korea. On the other hand, BTS, BLACKPINK, and Stray Kids dominate the global ranking.
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The report, which evaluated data from January 1, 2024, to December 31, 2024, indicated that fourth-generation groups led the market in South Korea, while globally, big fandom-centric boy groups still dominate. In this article, we will compare the rankings of popular artists in Korea and globally and find out why they are different.
Top 20 Artists in South Korea
1.NewJeans
2.DAY6
3.aespa
4.IU
5.IVE
6.i-DLE
7.BIGBANG
8.QWER
9.TAEYEON
10.LE SSERAFIM
11.SEVENTEEN
12.AKMU
13.BOL4
14.BLACKPINK
15.BTS
16.KISS OF LIFE
17.ROSÉ
18.TWICE
19.BABYMONSTER
20.RIIZE
The strong domestic success of New Jeans, aespa, IVE, i-DLE, and LE SSERAFIM shows how 4th-gen groups dominate. Legacy groups like BIGBANG and established artists like IU and TaeYeon maintain a strong grip on Korean charts.
Notably, performances by artists like DAY6 and QWER had an impact, which is an indication of the rekindled interest in band music. Emotional and lyrical acts like AKMU and BOL4 also made a significant impression on the diversity of music, reaffirming that local tastes prioritize musicality, storytelling, and strong local branding.
Despite BTS and BLACKPINK both ranking as global icons, their lower ranking within Korea shows that Korean fans prioritize things differently than global fans.
The Top 20 Artists Globally
1.BTS
2.BLACKPINK
3.Stray Kids
4.BABYMONSTER
5.ROSÉ
6.TWICE
7.NewJeans
8.JungKook
9.aespa
10.LE SSERAFIM
11.i-DLE
12.JENNIE
13.SEVENTEEN
14.LISA
15.ENHYPEN
16.PSY
17.IVE
18.TXT
19.ILLIT
20.ATEEZ
Globally, the K-Pop industry is powered by performance-oriented and fan-centered groups.
BTS and BLACKPINK maintained their unmatched influence. With its members JungKook, ROSÉ, JENNIE, and LISA, respectively, it continues to have unparalleled influence. Stray Kids, who are not in the top 20 artists in South Korea, ranked 3rd thanks to their highly engaged worldwide fans and significant social media presence.
Groups with avid fandoms, like SEVENTEEN, ENHYPEN, TXT, and ATEEZ, consistently dominate international charts, demonstrating the efficacy of performance-based marketing and fandom-building tactics.
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