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Song JoongKi’s “Bogota: City of the Lost” ranked 1 on Netflix's Top 10 movies after its release on February 4. Ironically, the movie flopped at the box office with only 422,000 audiences, which is unfortunate for a high-budget 12.5 billion won ($8.6 million).
Why did the film of top-billed actor Song JoongKi flop at the Korean box office? Is it because of Song JoongKi itself or the plot?
If you are interested in finding out the possible reasons why the movie flopped at the box office and how OTTs like Netflix helped box office bombs like “Bogota: City of the Lost” to recover from their loss, keep on reading this article.
Bogotá: The Land of Last Chances - Song Joong-ki's Netflix SuccessQuick ReadsFeb 6, 2025
What is “Bogota: City of the Lost” About?
If you haven’t watched “Bogota: City of the Lost,” beware because there are major spoilers ahead!
“Bogota: City of the Lost” is set during the Asian financial crisis in 1997. GookHee (Song JoongKi) moved to Bogota, Colombia, with his family in the hopes of finding a way to go to the United States.
Unfortunately, the GookHee family's money is stolen in a cab from the airport. To survive, GookHee worked under his father’s old friend, Sergeant Park JangSoo (Kwon HaeHyo). JangSoo holds power in the Korean Merchants' Association and runs a women's undergarment smuggling business.
GookHee met SooYeong (Lee HeeJoon) on smuggling work for JangSoo. One day, a problem arises when they are doing smuggling work. GookHee wants to impress Jangsoo, so he keeps a few underwear until the end even if it risks his life
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