88rising
The comeback music lovers have been waiting for since 2019, Coachella is here and it is paving the way for the future of global music.
The Coachella Valley Music and Arts Festival is one of the most highly anticipated annual music festivals in the world, held in the city of Indio, California, over two weekends. After being pushed back for two years owing to the pandemic, this year, Coachella finally opened on a high note from April 15 to April 17 and is set to return for its second installment from April 22 to April 24.
There's no denying that Coachella is one of the most popular music festivals in the world and arguably, the biggest. Known for curating lineups of artists that represent the diversity of the musical landscape of the times, the Coachella stage is just as coveted by musicians as it is adored by fans. However, what used to be a West-dominated festival has recently opened up to the world, incorporating global music acts into its fold and Coachella 2022, just made history in that respect.
For those who might not know, 88rising, an American mass media company focused on bridging the gap between Asian and American music, representing artists across the Asian diaspora in the Western market, received an entire performance slot for their artists on Day 2, Weekend 1 (April 16) of Coachella 2022.
88rising
This set, dedicated to and occupied by an incredible roster of artists: Bibi, CL, GOT7's Jackson Wang, Milli, Niki, Hikaru Utada, Warren Hue, and Rich Brian, was called "Head In The Clouds Forever", in a nod to the label's annual music festival "Head In The Clouds". It
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