Why Are Young Travelers Leaving Seoul For Korea’s Rural Area & Farms?

When people think of visiting South Korea, their minds often go straight to neon-lit Seoul streets, bustling K-Pop concerts, or picturesque cafés. But there's a quieter, humbler side of the country that's starting to capture the imagination of overseas visitors: its countryside.

An emerging (but still niche) trend reveals that international tourists and students are increasingly drawn to Korea not just for K-Pop or city life, but for countryside and farming experiences. Whether it’s the allure of hands-on cultural activities, a desire to connect more deeply with the country, or the appeal of sustainable travel, rural Korea is beginning to shine as a unique destination.

1. An Emerging (But Niche) Travel Movement

While it's not yet a mainstream trend, there's growing interest in rural Korea among younger travelers, particularly those in their 20s and 30s. It's part of a global shift toward "slow travel"—where people seek meaningful, immersive experiences over quick sightseeing.

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With a growing interest in slow travel and authentic, immersive experiences, rural Korea is attracting a diverse set of international visitors. The appeal is especially strong among:

✅ Young eco-conscious travelers looking for sustainable and meaningful experiences.

✅ Long-term students or working holiday visa holders who want to engage more deeply with Korean society.

✅ People disillusioned with big-city life or seeking a slower pace and cultural reconnection.

These tra