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Travel package tours in South Korea are no longer only for the older generations—they’re now gaining popularity among the MZ Generation. Koreans in their teens to early 40s are becoming the major force in this booming market.
This sudden shift in consumer behavior raises an interesting question: Why are millennials and Gen Z increasingly drawn to package tours today? Are these tours evolving to better suit their preferences, or has the way young travelers approach vacations changed?
Join us as we dive deeper into the growing appeal of modern package tours and how they cater to the travel habits of the MZ Generation.
What's Behind The Trend Of One-Day Trips Among The MZ Generation?K-Culture InsightsJan 18, 2025
What Kind of Package Tours Do Travel Agencies in South Korea Usually Offer
For years, package tours that South Korean travel agencies offer were largely customized for older travelers who valued convenience, affordability, and the security of traveling in a group. They have long been associated with rigid itineraries, following a strict schedule. This means there’s little room for personal exploration or discovering hidden gems.
Traditional package tours are also defined by large tour groups often consisting of dozens of people. They had to follow the tour guide, sometimes holding a flag or microphone to direct the tourists. Talking to strangers of different backgrounds was bound to happen, and it wasn’t always pleasant for some.
Another characteristic of guided tours offered by South Korean travel companies was the mandatory shopping stops. Tourists would stop at specific souvenir shops or local markets. Some travelers would feel pressured to buy products. The others may find this aspect of the tour frustrating, as it took time away from sightseeing.
Furthermore, group tours focus on efficiency over experience. They cover as many locations as possible in a short period, so travelers were expected to wake up early. The trips felt rushed, with minimal time to deeply engage with local culture.
On the bright side, travel package tours were designed to be cost-effective to suit budget-conscious travelers. They usually include accommodations and meals, which were often pre-selected and standardized.
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