South Korea has recently seen a surge in the number of locals availing services of rental partners. Originating in Japan—where it even inspired the "Rent-A-Girlfriend" manga—the concept is now gaining popularity in its neighboring country. Regardless of gender and profession, people are considering paying someone to be their girlfriend or boyfriend even for a day.
What could be behind this emerging trend? Is it a reflection of changing social dynamics or the growing demand for emotional connections in a fast-paced society? This article delves into the rise of rental partner services in South Korea and uncovers the key factors fueling their growing popularity.
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History of Rental Partners Around the World
The concept of rental partners has evolved over time and across cultures. It often reflects societal needs and changing attitudes toward relationships, companionship, and emotional labor. Here’s a brief history:
Early Forms of Companion Services
Historically, professional companionship was already common in East Asia. One popular example is the geisha in Japan. They provided refined entertainment, conversation, and companionship, though not necessarily romantic or sexual.
In the West, people sometimes employed women or men as companions for old people, wealthy, or socially isolated individuals. Their main task was to offer emotional support and company.
Modern Rental Partners in Japan
During post-war Japan saw the rise of host and hostess clubs. Such establishments allo
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