Why Are Korean Fried Chicken Franchises Going Back To The Basics?

To some people, the best things to come out of Korea are not the captivating K-Dramas or spectacular K-Pop acts - it's the delicious food. K-Food has become a worldwide sensation with restaurants bringing the taste of authentic Korean dishes everywhere. Some of the most iconic Korean food choices include entrees like bulgogi and kimchi jjigae, or even banchan like kimchi. Then there's also K-Desserts that satisfy everyone's sweet tooth.

These food, among many others, have become representative culinary dishes that the entire world has grown to love. But when talking about iconic K-Food, it would be amiss to not talk about Korean fried chicken. Although fried chicken didn't originate in South Korea, the Korean version has millions under a spell as they all agree on one thing: it's delicious. Korean fried chicken has been spotlighted as one of the highlights of the country, at times paired with beer to make the legendary combo, chimaek. The dish has maintained a firm hold on the food industry since its popularization and become a must-try for all those visiting the peninsula. Korean fried chicken has grown and evolved over the years, with brands showing their willingness to innovate and go with the trends.

But despite the diverse flavors of Korean fried chicken that we have today, franchises are now looking inward and towards the past in an effort to go back to the basics.

The History Behind Korean Fried Chicken

Every creation, food or otherwise, has an origin story. Prior to