Pixabay / Buldak Official Instagram
K-Food is revealed to be one of the key aspects that drove the Hallyu trend in 2024. One dish didn't just capture taste buds—it became a cultural sensation, dominating foreign news coverage, social media, and public events.
But what made this dish rise above the rest? Was it a beloved Korean staple or a discovery for international K-Food enthusiasts? Dive in to find out which dish reigned supreme in 2024, and what factors fueled its unstoppable rise.
"2024 Global Hallyu Trend Analysis": K-Pop Leads Worldwide, K-Food Gains Popularity In North AmericaK-Culture InsightsFeb 26, 2025
2024 Hallyu Trend: Which Continents and Countries Showed High Interest in K-Food in 2024?
On Feb. 25, the Ministry of Culture, Sports, and Tourism released the “2024 Global Hallyu Trend Analysis Report” in partnership with the Korea Culture Information Service Agency. Hallyu, also called the Korean Wave, refers to South Korea’s culture.
The analysis reveals the top Hallyu-related keywords, drawn from 680,000 pieces of content across foreign news articles and social media searches between October 2023 and September 2024.
Continents Where K-Food Was Popular in 2024
Many K-Food-related keywords emerged from nearly every continent. Among them, Africa showed the highest interest at 38%, followed by Oceania at 30%, North America at 26.7%. Europe (15.6%) ranked fourth, with Asia (13.6%) and South America (8.4%) trailing behind.
Kpopmap
According to the 2024 Hallyu Trend report, K-Food had the third-highest average coverage across all continents, scoring 940 points—following K-Pop (1,688) and K-M
Enjoy full access for just $1
Join over 10,000 active members!
🌟 Special Contents for Subscribers
