To commemorate its 50th anniversary, Gallup Korea released its latest survey, "The 50 Things Koreans Love," capturing the evolving tastes of the Korean public over the past two decades. The survey provides a fascinating insight into the everyday preferences of Koreans, covering a wide range of categories from food and culture to influential figures in entertainment.
- Period: March 22, 2024 - April 5, 2024
- Sample Size: 1,777 respondents nationwide (excluding Jeju), aged 13 and above
- Methodology: Stratified clustered probability sampling, face-to-face interviews (CAPI)
- Margin of Error: ±2.3 percentage points at a 95% confidence level
- Response Rate: 27.7%
Let's have a look at the cuisine and beverages most liked by Koreans with these results.
1. 🥘 Korean Cuisine Favorites
In the realm of Korean cuisine, Kimchi Stew (김치찌개) stands as the most favored dish, with 14% of respondents naming it their top choice. However, preferences vary significantly with age. While the younger 10s and 20s demographic leans towards Bulgogi (불고기), those aged 60 and above prefer Doenjang Stew (된장찌개). This shift reflects a notable decline in the popularity of Doenjang Ste
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