In celebration of Gallup Korea's 50th anniversary on June 17, 2024, a special initiative has been launched to delve into the preferences of Koreans over the past two decades. The project titled "50 Things Koreans Love" explores the small joys and pleasures within everyday life, offering a glimpse into the evolving tastes of the nation. The findings aim to bring smiles and reflections on how preferences have shifted from 2004 to 2024, with results shared through a series of reports until the end of June.
Period: March 22, 2024 - April 5, 2024
Sample Size: 1,777 respondents nationwide (excluding Jeju), aged 13 and above
Methodology: Stratified clustered probability sampling, face-to-face interviews (CAPI)
Margin of Error: ±2.3 percentage points at a 95% confidence level
Response Rate: 27.7%
In this article, let's have a look at sports, pets, and movies most liked by Koreans with these results.
1. 🎮 Popular Hobbies and Sports
Gallup
Top Hobby: Gaming
The survey revealed that gaming is now the most beloved hobby among Koreans, with 9% identifying it as their favorite. Over the years, traditional pastimes like hiking and reading have seen a gradual decline. In 2014, hiking w
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