JYP Entertainment/ Fantagio Entertainment
It seems that recently a lot of young K-Pop girl groups are making similar concept and style choices for their debuts and comebacks. The 'teen crush' concept is the new wave among 4th generation K-Pop girl groups. A lot of companies have opted for hip and edgy concepts, but are still maintaining a bright and youthful image. In the past it seemed like groups had to choose between one look or the other, but where did this combination come from?
Girl crush: the origins of the teen crush concept
Many K-Pop fans are familiar with the popular ‘girl crush’ girl group concept. We’ve seen several groups do it over the years, such as 2nd generation group 2NE1 who embraced female empowerment in their concepts and images. K-Pop girl group 4Minute also focused on creating the idea of an alpha-girl to promote becoming strong women in society. This was unlike groups like Girls’ Generation that were trying to target a largely male audience through bright bubblegum concepts.
Throughout the 3rd generation of K-Pop, ‘girl crush’ also became about promoting/embracing the bad girl image. This is why the iconic girl crush style consists of fishnet stockings, tomboyish looks, Doc Marte
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