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Counterfeit luxury goods are becoming more popular among South Koreans these days—but in a surprisingly good way. Such products, which were generally perceived negatively in the past, now have a special place in locals' wardrobes.
But why the sudden appreciation for knockoffs of designer brands? Is it their affordability, perceived durability, or something else entirely?
Read on to explore the rising interest in imitation luxury products and uncover the reasons behind this intriguing trend.
What Koreans Are Into: Their Favorite Brands From Luxury Brands, Internet Portals, OTT Platforms, & MoreK-Culture InsightsNov 24, 2024
How South Koreans View Counterfeit Luxury Goods in the Past
In earlier times, Koreans widely viewed fake high-end products in a negative light. They see them as cheap imitations that reflect poorly on a buyer's financial status and taste. They also assumed that counterfeit items have poor quality and durability. That's why they prefer authentic goods.
Additionally, people closely linked these products to intellectual property theft, exploitation, and illegal trade, further tarnishing their reputation. As a result, people often frown upon purchasing or promoting counterfeit items. Consumers showed limited openness to using them as alternatives, while others completely avoided including them in mainstream fashion conversations.
However, despite the stigma surrounding replicas of luxury items, some Koreans still choose to buy them. These buyers often keep their purchases private, fearing judgment for not affording gen
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