Looking to 2025, the consumer trends in an era where dreaming of a better tomorrow seems difficult, but are explored through three main contexts:
Emerging Trends (Omnivore): This highlights a shift towards individualism in consumption, where people prioritize personal lifestyles and preferences over societal expectations.
Micro Trends from Economic Stagnation: These trends arise from the current economic stagnation, leading consumers to focus on smaller, more manageable aspects of their lives and consumption choices.
Macro Trends Triggered by Population, Technology, and Environmental Changes: These larger trends reflect broader shifts in society, influenced by demographic changes, technological advancements, and environmental concerns, reshaping consumer behaviors and priorities.
Together, these contexts illustrate how the current landscape of consumerism is evolving amidst economic challenges and societal changes. Now, let's take a look at the upcoming trend keywords to look forward to in Korea in 2025.
🧑 Omnivore
The concept of "omnivore" reflects a time when stereotypes are disappearing, emphasizing individual lifestyles, personalities, and preferences over traditional consumer behaviors based on age, gender, income, and region. There's now a noticeable shift in preferences which are no longer bound by previous societal standards.
☀️ Abovah
"Abovah" presents the concept of "an ordinary day" as a new paradigm of happiness. People desire to avoid unhappiness but do not seek excessive joy, instead wishing for a calm routine where tomorrow resembles today. Thi
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