Cr: Carrie Gifford / Riot Games
The worlds of music and gaming have been creating beautiful crossovers as of late, as the two mediums have found a middle ground to showcase the best in each other.
Maria Egan, the Global Head of Music and Events at Riot Games, is one of the driving forces for the collaboration between both mediums. Spearheading the global music content for all of Riot's gaming, television series, and film projects, she has been the mastermind behind some of the best content for both fandoms.
Some of her latest accomplishments, particularly specific to the K-Pop world, include a partnership with NewJeans for the 2023 Worlds anthem 'GODS', and overseeing the creation of virtual boy group collective HEARTSTEEL (including Tobi Lou, Cal Scruby, ØZI, and K-Pop idol EXO's BaekHyun). In fact, these fulfillments and more were well-showcased at the 2023 Worlds Media Day ahead of the "League of Legends" final over the past weekend.
You can read an in-depth review of the event in this article:
Exclusive Review: NewJeans, HEARTSTEEL, T1, & WBG Build Anticipation For "League Of Legends" Championship Final At The 2023 Worlds Media DayReviewsNov 18, 2023
Kpopmap had the honor of conducting an exclusive interview with Riot Games' Global Music & Events Head, Maria Egan, about the nature of her work, what she looks for in artists to collaborate with, her beliefs on the influence music plays in the gaming world, the impact of K-Pop and fandom, and much more.
Firstly, thank you for taking the time to speak to Kpopmap toda
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