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From September 26th to October 11th, renowned idol fandom app "IDOL CHAMP" collaborated with Japan's top Hallyu media outlet "Kstyle" to hold the "K-STAR Most Valuable Artist (MVA)" voting event. This is a Korea-Japan joint project and the first of its kind, aimed to determine and reward K-Pop artists with the greatest brand power who have captivated fans worldwide and are shining the brightest. The results for the "K-STAR MVA" vote in 4 categories - "BEST ARTIST (Men)", "BEST ARTIST (Women)", "NEXT STAR (Men)", and "NEXT STAR (Women)", were officially announced on October 13.
For those who might not know, IDOL CHAMP is an app created by TNK Factory and MBCPLUS. Its primary goal is to empower global fans by providing them with a platform to actively support and promote their beloved K-Pop artists, directly contributing to their rise in popularity. IDOL CHAMP is also known for its participatory and interactive features that allow users to engage with and support their favorite idols through activities like pre-voting for “Show Champion” and other events on MBCPLUS, fandom advertisements, broadcasting video content, quizzes, and more. Since its inception, the app has received widespread love and support from the vibrant and passionate K-Pop idol fandom community.
The "K-STAR MVA" vote marks a significant collaboration between South Korea and Japan as it was organized jointly by IDOL CHAMP, NEOWIZ's Japanese subsidiary GameOn and "Kstyle". Voting was held on the IDOL CHAMP app, and winners were determined through 100% in-app fan voting. Rewards for winners include special
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