The ILLIT Effect - Looking At The Change In Perception Towards The Group + How They've Managed To Top The Charts And Become A Viral Hit

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Now at April's end, this past month has seen an influx of K-Pop acts take the stage and mesmerize fans across various stages. This includes hotly anticipated comebacks, highly anticipated group and soloist debuts, and incomparable viral moments. One of the most notable happenings in K-Pop for the month of April was the undeniable presence of rookie girl group, ILLIT.

While they made their official debut on March 25th, their title track 'Magnetic' became a viral hit. It could be heard as the background music across numerous social media clips, including the addictive dance challenge. Their entire debut mini-album, "SUPER REAL ME", received overflowing positive reception with millions putting the album on repeat all week long. Considering how they received such an amazing response, it's hard to believe this wasn't the same sentiment when the group first came together.

ILLIT have come a long way since their survival show beginnings, becoming a worldwide craze that shows no signs of stopping. But it's important to look at how they got here and how public perception has ultimately changed for the better.

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ILLIT's Origins And Survival Show Hurdles

The ILLIT Effect - Looking At The Change In Perception Towards The Group + How They've Managed To Top The Charts And Become A Viral Hit

"R U NEXT?" Official

For those who came to know ILLIT through 'Magnetic', they may not fully know about the girl group's origins. They were formed through the JTBC reality competition program, "R U NEXT?" with the final episode airing on September 1st, 2023. It was a cutthroat competition between 22 contestants that had viewers tuning in every week. Audiences became invested in the show, trying their best to ensure their favorite trai