As South Korea continues to emerge as a global cultural powerhouse, the Korea Tourism Organization (KTO) has outlined a comprehensive plan to capitalize on the global phenomenon of the Hallyu wave. The '24-'26 Hallyu Tourism Strategic Plan aims to refine and expand Korea’s appeal as a destination through innovative marketing strategies, tailored experiences, and a robust infrastructure to sustain its growing popularity.

The strategic plan was conceived to build upon the foundations laid by the "Hallyu Tourism Marketing Mid- to Long-term Strategy" of 2022. With the pandemic subsiding, it has become critical to recalibrate efforts and align with evolving global trends in tourism and Hallyu consumption.

 

1. 🌍 Expand Hallyu Tourism Reach

The Future Of Hallyu Tourism - Strategic Plan, Insights, And Impact

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The main goal is to increase global awareness and participation in Hallyu-inspired tourism by attracting new demographics and reinforcing existing interest.

To accomplish this, there are plans to develop programs that appeal