SM Entertainment / YG Entertainment / Source Music
One of K-Pop's most endearing aspects is its concepts. It is a highly conceptual genre of music in which each artist must experiment with and find the concept that suits them best. Over the years, as trends have changed and evolved, the K-Pop world has presented a number of concepts to fans.
These concepts span from simplistic cute or girl crush concepts to intricate high-tech concepts interwoven into alternate universes, and much more.
Girl groups, in particular, have shown an interesting evolution when it comes to concepts. The concept trends that were prominent when K-Pop began have evolved or faded out giving way to a new conceptual landscape.
Let's take a look at the evolution of K-Pop girl group concepts over the years.
What is a K-Pop concept?
If you are just entering the K-Pop community, you might be new to certain terms such as a 'concept'. Whilst the word 'concept' is not vocabulary that is unique to K-Pop, you might be wondering which K-Pop elements apply to it.
A 'K-Pop concept' is a central theme that K-Pop artists use to either establish their identity or music style. Whilst some groups or soloists use a single concept throughout their careers, others change their concept after every or every other comeback.
Concepts essentially set a mood or tell a story that can help you associate the artist with something specific. It is a tool useful in creating memorable music and thus a vital K-Pop marketing tool.
K-Pop concepts include many aspects such as aesthetics, narrative, music video/stage settings, musical sound, clothing style, etc.
You can even notice the d
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