Along with SM Entertainment's CEO, Chris Lee, KENZIE visited Berklee for a speaking event which was held at the Red Room at Cafe 939 last March 7. During "Inside K-Pop: SM Entertainment" event, KENZIE and Chris Lee delved into various topics, including the company's "Cultural Technology" concept, their approach to songwriting and content curation, and the future direction of the industry.
Chris Lee explained the significance of addressing Berklee during a transformative period in the K-Pop industry.
[Music] is the most important thing... If we donโt have the right music and writers, [SM] cannot survive. For me and for the company, the most important part is the song.... I feel that Berklee could be a good source [of writers and producers] for SM.
Chris Lee, SM Entertainment's CEO
The Berklee community had a unique chance to listen to insights from one of their most successful and impactful alumni - KENZIE. Despite her noteworthy career, KENZIE has preferred to keep a low profile and has not been in the public eye much. Besides the speaking event, KENZIE held office hours on March 8 and 9, offering students her feedback on their original music pieces. Last March 10, she also held
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