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In Seoul, South Korea, saju cafes are rising to be a new go-to destination for international visitors. They are unique shops where customers do not just order drinks—they discover something unexpected. People leave with deep thoughts, enlightenment, or even life-changing advice.
But what’s really happening inside these saju cafes? Why are travelers so eager to visit them? Let's dive into the factors behind the booming saju café market.
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What are Saju Cafes in Seoul?
Saju cafes are a unique scene in Seoul, where locals and tourists alike can get a taste of saju reading. In these cafés, customers can meet a professional fortune teller and have their fortunes read. They can do all these while enjoying coffee or other refreshments.
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These shops are increasingly attracting foreign visitors, especially from countries like the United States, Canada, France, the United Kingdom, Spain, Italy, Singapore, and the Middle East. Korean fortune teller Myung Kang, who has been providing readings for over a decade, can attest to this. He told the Korea Herald that the largest group of foreign clients at these cafes is Americans.
Saju is a traditional Korean practice that interprets a person's fate and destiny based on the time and date of birth. It offers a glimpse into different facets of a person's life, like love, work, health, personality, and their overall journey.
Why Foreign Tourists Are Drawn to Saju Cafes in Seoul
Just the idea of sipping coffee and nibbling on treats while chatting with a fortune teller is pretty captivating. But what are the deeper reasons why international travelers are drawn to these cafés? Check them out below:
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