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K-Pop has gone through a metamorphosis, it isn't any longer a musical genre nor simply a music producing industry. However, during this change it has continued to hail authenticity and human connection. Even virtual idols aren't exempt from this and PLAVE has proven how to use it as a merit while being a virtual idol group.
They have broken the expectations and credit goes to its five digitally crafted members using 3D rendition technology. They are one of the only groups to attain mainstream success within two years of their debut among the new-gen virtual idols. However, their success raises an important question: Can a group of avatars challenge biases against virtual idols in an industry built on human star power?
When Digital Form Meets Real Success - How PLAVE's Comeback Adds To Their Growing Presence In The K-Pop IndustryK-Pop StoriesFeb 4, 2025
PLAVE: The Humanism Behind the Pixels & Their Record-Breaking Success
PLAVE’s success is anchored in what CEO Lee SungGu of VLAST Entertainment describes as the “humanism” of each member. Unlike most virtual idols, where different performers handle singing, dancing, or speaking roles behind the scenes, PLAVE assigns a dedicated human performer to each virtual member.
PLAVE's Instagram
They animate their digital counterparts using motion-capture technology, ensuring that every gesture, vocal nuance, and personality trait mirrors a real person. This approach breathes life into characters even when the tech malfunctions leading to members flying mid-sentence or their limbs twisting uncontrollably in unlikely directions.
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