OHTNYC's Instagram
It is undeniable the impact and influence K-Pop idols now have on current fashion trends. Practically anything a K-Pop idol is seen wearing will become sought after by fans wanting to emulate their favourite idols’ styles and that sentiment can be applied to jewelry. For performances and photoshoots, idols are constantly sporting the chicest and most trendy accessories. Rosé from BLACKPINK has even been appointed as the newest global ambassador for jewelry brand Tiffany & Co. High fashion and smaller brands are benefitting from K-Pop groups promoting their products, with one particular brand emerging as a new trend in the K-Pop world.
OHTNYC is a jewelry and accessories brand making a name for itself in the fashion world. Fashion Institute of Technology alum Jinsol Woo is a Korean designer and is the founder of the brand, forming the brand in 2017 with the goal of reaching success in the fashion industry.
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The brand puts an emphasis on having genderless designs and is heavily inspired by gothic and punk aesthetics. Since the brand launched, many western celebrities have donned items from their collections including Olivia Rodrigo, Chloe Bailey, Gigi Hadid, and Keshi. OHTNYC has now reached a whole new level of notoriety in Korea and the general public thanks to many K-Pop idols being seen wearing the brand’s items.
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Even though there have been so many id
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