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How many times have you discovered a 30-second K-Drama edit on social media and watched a 16-hour show just because of that clip? For me, this has happened more times than I care to count. On the contrary, how many times have you been disappointed because the production house or streaming platform of a K-Drama you're looking forward to has not promoted the drama to a global audience thoroughly? This too, has happened more times than we'd like for it to happen. There's a clear correlation between the two, so let's dive into it!
For a majority of K-Drama fans, who joined the Hallyu fandom over 10 years ago, there was barely any global promotion of K-Dramas. Did we discover "Boys Over Flowers" because there were ads or related content like interviews being promoted on YouTube? Not quite. We found it by word of mouth, communities, internet forums, and so on. As Hallyu exploded in popularity and OTT platforms started to have a little skin in the game, promotion on a global scale became a priority. Still, it was nowhere near as widespread as it is now. It has only been a few years since K-Drama producers grew ambitious about global reach and put care and effort into making promotional co
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