In an unprecedented collaboration that blurs the lines between K-pop and global cultural heritage, the sensational group NewJeans has embarked on a unique journey with one of the world's top three museums, the British Museum, by participating in the Korean audio guide for its renowned exhibitions. This initiative, as revealed by their agency Adore on May 14, marks a significant milestone, not just for NewJeans but for the Korean entertainment industry at large, demonstrating the expanding influence of K-pop artists beyond music and into spheres of cultural and historical education.
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This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.