A new trend in movie release days has emerged in the theater industry. The traditional Wednesday release rule is breaking, and Friday releases are becoming the new strategy. Following the recent release of 'Hijacking,' the Korean disaster movie 'Project Silence: Escape' and the Hollywood new release 'Fly Me to the Moon' both chose Friday. The upcoming September release 'Veteran 2' has also confirmed a Friday release. This is interpreted as a strategy to avoid the risk of movie reviews being swayed by a few weekday audience reviews and to sustain box office success through the weekend.
According to the film industry, Wednesday releases have been customary in domestic theaters since the mid-2010s. However, more movies are selecting Thursday or Friday releases this year. For instance, the disaster movie 'Project Silence: Escape,' targeting the summer peak season, premiered on Friday the 12th. This film, the posthumous work of the late actor Lee SunKyun, deals with a 100-car pileup and the threat of military experimental dogs on a foggy airport bridge. The movie drew over 100,000 viewers on its first day and recorded 249,500 viewers over the weekend.
Additionally, the movie 'Fly Me to
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