On an online community, netizens have been talking about the interesting way the KakaoTV web drama "Lovestruck in the City" has been doing product placements.
"Lovestruck in the City" is a romance web drama of KakaoTV released at the same time on Netflix. It tells the real love stories of young people living intensely in a complicated city where you are not revealing your true self. Ji ChangWook, Kim JiWon, Kim MinSeok, Ryu KyungSoo, and So JooYeon are the lead actors of this drama. Also, SHINee's MinHo made a special appearance and was the lead actor of the special extra episode. The drama just ended.
If you have watched the drama, you would know that the concept is quite unique with the fake documentary theme. The characters are interviewed for a documentary during the episodes to give their opinions on several dating issues. They talk looking at the camera and do product placements.
You can't miss their product placements as they are literally openly doing it, with the camera zooming, and the world "PPL" seen on screen.
Here are some examples.
Asking companies to contact them for product placements in the subtitles
Writing PPL everywhere even on sweaters
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