Ten's Instagram / TaeYeon's Instagram
The K-Pop industry is an ever-evolving universe of talent, creativity, and musical revolution that has birthed many modern legends who are now the pillars of world music. From Seoul to the world, the reverse globalization brought forth by the Korean Wave is not just culturally significant but also historically groundbreaking, to say the least. To nurture this bubble of art into a global phenomenon and best modify it for the world to consume and appreciate, the industry has changed manifold over the years.
One of the latest developments in recent times, that is currently drawing attention on online communities such as Nate/Pann and Twitter is the promotional period of K-Pop groups/soloists. While it is common for artists to tease their comebacks for up to a month, the time they spend on promoting the new music in conventional ways such as music shows and variety show appearances has decreased by a considerable margin. This is not a sudden change, however. As a matter of fact, the current standard norm of a 2-week promotion has been established over the last couple of years and yet, netizens are still divided about whether this is too short.
요즘 케이돌 티저푸는 기간보다 활동기간이 더 짧은거 적응안됨
— 우주복 (@nokkumgyangsalm) March 15, 2022
ㄹㅇ 요즘 다 티저 한달동안 풀고 활동 2주 하고 영통 6개월동안 함
— 덩덩춤 (@dumdumver3) March 16, 2022
What used to be a 2-month affair (at the longest) has now come down to roughly 2 weeks (at the shortest) of stage/broadcast promotions alongside more global, fan-oriented a
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