NYLON
October is the month of breast cancer awareness and each year, the League Against Cancer organizes "Pink October", a month to highlight the importance of breast cancer screening. According to the World Health Organization (WHO), over 2.2 million breast cancer cases were recorded in 2020, making it the most common cancer. Nearly one in 12 women will develop breast cancer in their lifetime. Breast cancer is the most common cause of cancer death among women, but as medicine is progressing day by day, it is easier to fight back and cure it.
As October just came to an end, here are some idols that dedicated their time to raising awareness for breast cancer.
W KOREA
1. KARD's BM
BM is the leader of the "Big Tittie Committee", the committee he created around idols working out chests to keep "titties big". Even though it turned into a meme, BM decided to make it into a movement to support breast cancer awareness and research. To do so, he launched an official "Big Tiddie Gang" merch through his own apparel brand, "Staydium". BM explained that during KARD's 2019 tour in Los Angeles, he met a fan having breast cancer at the time. Touched by this meeting, he decided he wanted to be helpful and turned the meme into a positive action.
The profits from the sale of "Staydium" apparel were donated to a non-profit organization that is dedicated to finding a cure for breast cancer. The "Breast Cancer Research Foundation" is a major contributor to cancer research, and BM selected this one for his donation. The "Breast Cancer Research Foundation" even thanked him for his donation of ove
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