Tourist congestion is a significant challenge at popular attractions, impacting visitor experience, local economies, and operational efficiency. This research explores methods to measure and manage congestion in major tourist destinations, proposing a structured approach for effective congestion analysis and control.
The Future Of Hallyu Tourism - Strategic Plan, Insights, And ImpactK-Culture InsightsJan 17, 2025
The study aims to develop a comprehensive framework to measure congestion levels at various types of tourist sites, including festivals, urban areas, and exhibitions. By defining congestion metrics and creating an analytical model, the goal is to improve tourist satisfaction, safety, and operational efficiency.
1. ☕ Gangneung Coffee Festival
Gangneung Coffee Festival Official Instagram
The Gangneung Coffee Festival faced fluctuating congestion levels throughout the event. Visitor numbers peaked during the afternoon, particularly at popular zones like the Coffee & Dessert Market and the central stage area where key events took place.
📱 Social Media Analysis
Visitor feedback indicated high levels of congestion at amenities like restrooms, food stalls, and parking lots. Negative sentiments were associated with long waiting times, difficulty in navigation, and crowded spaces, particularly in high-traffic zones.
📊 Peak Time Analysis
Korea Tourism Organization
The highest congestion occurred between 1 PM and 4 PM, aligning with the main event schedule. The peak congestion was mainly driven by popular performances, coffee-tasting sessions, and promotional
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