If you've been following the K-Pop industry, you will have noticed the sudden boom of groups from small to mid-sized companies achieving glorious success regardless of competition in recent years. This usually comes in the form of viral hits, organic "word of mouth" promotion, which is further followed up with activities that keep the spotlight shining. One such K-Pop girl group is H1-KEY, and it wouldn't be an exaggeration to say that these young women are quickly becoming the next "it-girls" of K-Pop. How did this happen? Keep reading to find out!
H1-KEY is a 4th generation girl group that currently consists of members SEOI, RIINA, YEL, and HWISEO. The group debuted on January 5, 2022, with their first single album, "Athletic Girl", which was largely considered to be a strong debut. The title track, 'Athletic Girl' raked in millions of views on the music video and even showed impressive presence in several charts.
K-Pop fans could easily spot the brimming potential and could not help but support the group's music, especially considering the novel concept and empowering message of the debut song. Quickly, H1-KEY became a group that fans knew to keep an eye out for, with high expectations for their comeback.
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Despite a change in the lineup with the departure of former member Sitala and the addition of HWISEO, H1-KEY made a wonderful comeback with their 1st Maxi Single Album, "RUN" which grew to be somewhat of a sleeper hit as it continues to gain traction and appreciation from fans even now. The bright, youthful sound of the title track 'Run' was reminiscent
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