As cinemas showcase diverse content beyond traditional film screenings, CGV is taking a new leap by live broadcasting professional baseball games through ScreenX. This endeavor is regarded as a significant move to provide audiences with a differentiated experience while seeking new revenue models for the theater industry.

ScreenX is a technology that maximizes immersion by extending the screen to the left and right walls in addition to the traditional front screen. At a press conference held on the 24th at CGV Yongsan I'Park Mall in Seoul, CJ CGV presented new possibilities for sports broadcas

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