Maison Kitsuné / Lee HyoRi's Instagram / NaYeon's Instagram
It doesn't take a trend analyst to figure out that the hot new thing in K-Beauty land is actually a throwback to Y2K, and it's taking over the world. We're talking about Lee HyoRi and the 2000s makeup trend, inspired by the original It Girl of Korea, that is now making rounds as the latest bandwagon everyone wants to hop on.
Y2K has been at the core of virality for quite a while now, influencing not only fashion and makeup but also art, music, television, and culture, as a whole. However, a lot of this Y2K-inspired buzz has been an "upgrade" on actual Y2K styles, an homage, if you will. However, not much of the authenticity of Y2K was revived.
Readers who were around during the actual Y2K would agree that while Y2K fashion now is the epitome of trendiness and more in vogue than ever, real Y2K fashion and makeup weren't quite the same.
That is until we decided to bring back Lee HyoRi's iconic look from her music video for '10 Minutes'.
For those who might not know, Lee HyoRi is one of the most prestigious, beloved, and respected artists to ever come out of the K-Pop industry. From debuting in one of the hottest girl groups of her time, Fin.K.L, to going solo and bring crowned as the icon of sensuality, Lee HyoRi is essentially the OG "it girl" of Korea, influencing an entire generation then and now.
The year 2003, when HyoRi released her debut solo studio album "Stylish...E" was dubbed "The Year Of HyoRi", and "HyoRi Syndrome" spread all over South Korea. '10 Minutes' was one of the tracks on this album, and almost two decades later, it is going mega-viral worldwide.
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