K-Beauty Secrets Unveiled: Local Favorites Vs. Hyped Products

Mediheal / Eucerin / S.Nature / Anua / 77 / Beauty of Joseon / ROUND LAB

Korean skincare has gained significant popularity globally in recent years, thanks to its cutting-edge formulations, proven effectiveness, and the ever-growing influence of Korean culture. Many turn to TikTok or YouTube for recommendations, but the product recommendations often vary between international and Korean content creators.

Why do some K-Beauty products skyrocket to cult status globally while others subtly become staples in South Korean households? From global skincare obsessions to hidden local gems, the world of K-Beauty is full of secrets waiting to be unveiled. Kpopmap delves into Korean skincare, comparing the products popular globally versus among Koreans.

ย 

1. Oil Cleansers

K-Beauty Secrets Unveiled: Local Favorites Vs. Hyped Products

ANUA

The ANUA Heartleaf Pore Control Cleansing Oil is the talk of the town on social media platforms and ranks 4th best in the Skincare section on Olive Young Global. The product is not only non-comedogenic helping with pore control but also contains heartleaf extract which prevents irritation for sensitive skin types.

K-Beauty Secrets Unveiled: Local Favorites Vs. Hyped Products

ma:nyo

Conversely, ma:nyoโ€™s Pure Cleansing Oil ranks #1 in Olive Young Korea and has received the best cleanser award in the annual Olive Young Awards for 3 consecutive years. It also ranked as the best oil cleanser in the Hwahae Awards 2023 and still maintains its position. The product is known for removing makeup, sunscreen, fine dust, blackheads, and dead skin without any irritation to acne-prone skin.

ย 

2. Cleansers

K-Beauty Secrets Unveiled: Local Favorites Vs. Hyped Products

ANUA / ROUND LAB

On Olive Young Global, The ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam and the ROUND LAB 1025 Dokdo Cleanser rank as bestsellin