K-Pop's rapid ascent in the global music industry has been mirrored by its explosive growth on Spotify, the world's largest music streaming platform. At the "Spotify K-Pop ON!" event held on October 8 in Seoul, Park JeongJoo, the head of Spotify Korea's music team, unveiled striking streaming statistics that underscore the genre's expanding influence.
Over the past year, K-Pop streaming on Spotify saw a staggering increase of 362% globally compared to 2018 levels, with a 182% rise in the United States alone. Southeast Asia, a region known for its passionate K-Pop following, experienced a remark
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