TAMBURINS / BORNTOSTANDOUT
Like all things K: K-Pop, K-Drama, K-Beauty, K-Food, K-Fashion, K-Webtoons, and much more, K-Perfumes are slowly making their way into the global spotlight. Korean perfumers and fragrance brands are drawing all the attention from PerfumeTok and other online communities, signalling the rise of a brand new K-Industry ready to take over the world. While it hasn't so much as gone mainstream yet to the extent that other cultural exports from Korea have, there is definitely an upward curve in the popularity of Korean perfumes, especially niche houses, and we love to see it.
So, if you're interested in fragrances and Korean brands in particular, you've come to the right place. Allow us to give you the low-down on the world of K-Perfumes, along with 3 perfume recommendations that you definitely need to get your nose on.
Let's get into it!
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1. BORNTOSTANDOUT
BORNTOSTANDOUT
This Korean perfume brand has gone viral all over Instagram and TikTok for its innovative, provocative and unique fragrances. The brand has a liberating and rebellious persona that aims to go against the standards and what is considered "normal" in society. Hence, the name. Some of their brand values include not giving
