Korean beauty YouTuber Ssin-nim, also known as Ji Min, has captivated global audiences with her boundary-pushing makeup tutorials, featuring even male idols like EXO Kai. Her influence has soared alongside the rising popularity of K-pop, earning her the title of 'idol of beauty YouTubers' worldwide.
Reflecting on her participation in CJ ENM's K-Culture Festival, KCon, Ssin-nim shared how fans from the U.S., UAE, and beyond enthusiastically embraced K-beauty. She noted that her YouTube channel offers K-pop fans a natural gateway to K-beauty, significantly impacting the beauty industry.
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