JYPE the Menace Strikes Again

Recently, JYP Entertainment (JYPE), a well-known South Korean entertainment agency, has been under fire for their shady actions towards their artists. The latest incident involved one of their most popular artists, Felix from the global K-pop group, Stray Kids.

Felix, known for his contagious energy and love for food, decided to do a mukbang (eating show) on Instagram live for his fans. However, the mukbang took a turn for the worse when he was spotted drinking a Coca-Cola. This may seem like a harmless action, but it caused an uproar among fans due to the ongoing political issue between Israel and Palestine.

Fans were quick to educate Felix on the issue and urged him to be mindful of the brands he promotes. In response, Felix quickly apologized and even went as far as to say that he will never drink from a Coke bottle again in his next live. However, what caught fans' attention was that he blatantly mentioned the brand name in his apology.

sแด‹แถป ๐˜‡ ๐ฐ on X: "Felix apologising for showing coca cola before on his live https://t.co/cpBnADasWa" / X (twitter.com)

It didn't take long for fans to notice the irony in Felix's apology. JYPE, who currently