JYP Entertainment is officially entering the Latin American music market.
On the morning of the 18th, JYP announced, "We have established a local subsidiary, 'JYP Latin America,' and will be expanding into the Latin American music market." By the third quarter of 2024, this new subsidiary will expand the tour regions and new business ventures of its artists, and establish communication channels with local fans.
As the main project, they plan to launch the audition program 'L2K' (LatinAmerica2Korea), through which they will introduce a Latin girl group based on the K-pop system. For this, JYP i
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