JYP Entertainment
The K-Pop music industry continues to make leaps across the globe with each new comeback from rookies like KickFlip to veterans like G-Dragon. For instance, BLACKPINK’s Rosé’s “APT” has spent four months on the Billboard Hot 100 since its release in October 2024. This momentum is likely to continue this year as the industry prepares for new debuts, veteran artists’ comebacks, global tours, and releases of new music.
However, interest in K-Pop has been gradually decreasing since 2023. According to Google’s Trends report, public curiosity toward K-Pop peaked in April 2023 and dropped to a new low by October 2024. This gradual decline poses a new challenge for an industry that has largely been on the rise since 2004, with only minor fluctuations.
That brings us to the question: What went wrong? To answer this and better understand K-Pop’s current situation, let’s analyze music trends, and explore how new debuts could reignite the genre’s global appeal.
Why Has K-Pop’s Popularity Decreased?
Kpopmap
First, the minor decline in public curiosity toward Korean pop music isn’t entirely unexpected. The industry’s steady rise over the years, and its astronomical gl
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