The "2024 Hyundai Card Da Vinci Motel," held from the 27th to the 29th in the Itaewon area, reaffirmed its reputation as the Korean version of SXSW. The "Hyundai Card Da Vinci Motel" is a festival that combines various arts and cultural contents, inspired by the motor hotels of 1970s-80s California, where travelers would randomly stay.
Singer-songwriter sunwoojunga captivated the audience as the performer of the event by singing her first song "Cohabitation." She explained, "Though the motel disappears like a mirage after being there for three days, I wanted to convey the feeling of 'living to
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