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The K-Pop scene is an endless sea of tough competitors looking to make it on both the domestic and international stage. Now that we're in the fifth generation, a new wave of contenders have popped up, eager to prove themselves to be the next set of leaders to push K-Pop to new heights. Among the many debuts of 2024, TWS burst out onto the scene, first recognized for being Pledis Entertainment's first boy group since SEVENTEEN. Carrying this significant title, TWS hit the ground running and immediately became a group to keep an eye on. Their song became a viral success, and the group was eager to prove that it wasn't a fluke.
TWS Are An Idol Group That Constantly Proves They Should Be On Your K-Pop RadarK-Pop StoriesMar 23, 2024
Now in their second year, they are slowly moving farther away from their rookie status and embracing a path so uniquely their own. They've managed to completely embody the genre, "Boyhood pop", in their entire being from their music to personalities. The Pledis boy group set the bar extremely high from the very start, and with all the great groups who are also active in the scene, it wouldn't be too strange for them to experience some career dips before rising back up again. But with the momentum behind them, they continue their upward trajectory to mass stardom and worldwide acclaim.
How are they doing this with the release of "TRY WITH US"?
Firm Grasp On Artistic Identity
Pledis Entertainment
It's not uncommon for a group to explore various concepts and experiment with a number of different genres. This would ultimately highlight their flexibility and adaptability as artists. However, if that experimentation were to become excessive, without establishing a clear identity or foundation, they could very well become an indistinct mix of traits. TWS, however, have avoided this with ease. Ever since their debut, they've remained committed to forming a distinct artistic identity and sound that netizens automatically recognize and associate with them.
The group, with the help of their producers, have created a new sub-genre in the sphere of K-Pop, aptly named "boyhood pop". Through this genre, TWS aims to provide the spark to a beautiful fantasy in everyday life and talk about the natural, innocent story of boyhood. It's an ode to youthfulness and its infectious, upbeat energy. Although they could have switched things up, they've maintained this overarching theme from their first release until now, showcasing their dedication and mission to further expanding the genre.
Although staying true to one concept could seem boring and complacent, TWS make every release feel unique. There's enough differences that portray their improvements and willingness to embrace change, but they still remain distinctly themselves. "TRY WITH US" is proof of this, not just in the title track, but in the rest of the album as well. After one line, netizens are able to visualize TWS immediately, making their music iconic and memorable.
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