How Far Will TREASURE Go? Looking At Their Mass Potential And Why They'll Reach New Heights With 'KING KONG'

Ever since their monumental debut, TREASURE have established themselves as true gems of the K-Pop industry. With their noteworthy artistry and performance capabilities, they've captivated multiple stages from music shows to radio broadcasts. In their musical journey, they've become lauded for their live vocal performances, showcasing a swoon-worthy charisma that makes Treasure Maker and non-fans alike jumping from their seats.

The YG Entertainment boy group has just made their comeback with the single 'KING KONG'. They come out swinging in true YG style, with the TREASURE flair that we've become so accustomed to. But they just don't stick to their guns, as they also portray a new side to their ever-evolving musical identity.

Just like the rising excitement that reaches new heights in 'KING KONG', TREASURE's new release has the potential to bring them to the top.

 

Newfound Popularity From "Shining SOLO"

Prior to 2024, TREASURE were primarily focused on their music, selling out concert venues, and traveling the world to meet their loyal and supportive fans. However, this year the YG Entertainment boy group tried their hand at something new: a "dating"