For years now, the Korean wave, or Hallyu, has been spreading all around the world. Mostly due to the hype over the Korean entertainment industry, Korea is now a famous and trendy destination for travelers looking for new experiences. More and more, people are attracted to this country and its diverse culture. Some are more interested in the traditional side of Korea, others are all about technology and entertainment. No matter which category, this huge rise of interest in South Korea has enabled the country to open to the rest of the world and share its culture more than ever before.
Just a few years ago, it was rare to come across K-Pop goods, or even hear a Korean song on the radio in France. But nowadays, the Hallyu has been almost normalized and it is more frequent to see Korean albums in regular books or music stores. Not only this but those interested in the Korean culture have started to create events and more related to the country of morning calm. So let's take a look at how far the Hallyu spread across France as of now.
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1. The availability of K-Pop merch in common stores
Around 5 years ago, it was still quite a struggle to find K-Pop goods in France. Except for a few albums from the most famous groups such as BTS or BLACKPINK, it was hard to find other albums in stores. Nowadays, not only there is a diversity of albums to choose from, but there are even other goods from official companies such as lightsticks, POP figures, and many more. Of course, the price is higher than in Korea, but to fans, having the possibility to buy on-site is such a pleasant e
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