Exclusive Review: HallyuTown Event As Part Of HallyuPopFest 2022 In London

HallyuPopFest launched their flagship event back in 2018 in Singapore, and in 2022 they went global, visiting the English capital. The festival took place at the OVO Wembley Arena and spread out across two days.

The Hallyu wave, which literally translates to 'Korean wave', is a term many fans of the ever-growing popularity of Korean pop culture should be familiar with. HallyuPopFest was an electrifying celebration of this booming culture and music. Fans of K-Pop have been anticipating the event ever since they announced the impressive lineup of 14 highly praised music acts. From the now veteran members of EXO, Chen and Kai, as soloists, to newer groups such as Kep1er and Weeekly.

The area around OVO Wembley Arena was bustling with excitement from the late morning hours. Around that time, the audience gathered around the specially designed HallyuTown, a fair showcasing Korean products and selling merchandise. Everyone could enjoy it as it was open access, and even local passers-by could be initiated to unique Korean products.

However, most hardcore fans were lining up for the chance to pick up a precious Meet & Greet lanyard. Despite the mini heatwave, equipped with electric or makeshift fans, everyone withstood the sun and patiently waited for this once-in-a-lifetime chance to interact with artists they spent hours listening to and copying their choreographies.

Later that day, there was another chance to see the idols up close at the Red Carpet event. It gathered not only a massive crowd at the ground but also an audience of hundreds of tho